Recipients of the 2013 ETHIE Awards announced today

* Two local college students and one high school student receive scholarships
* New logo, branding campaign and website unveiled

Three Rochester companies today have been named recipients of a 2013 ETHIE Award, presented by the Rochester Area Business Ethics Foundation.  The announcement was made at the 11th annual awards luncheon today at the Rochester Riverside Convention Center.

In the Large-Sized category (more than 150 employees), The ETHIE recipient is D4 LLC, 222 Andrews Street Rochester, NY 14604   (585) 385-4040. CEO:  John Holland.  D4 is a leading national provider of electronic discovery, computer forensics and litigation support services to AMLAW200 firms and Fortune 1000 companies.

In the Medium-Sized category (between 50 and 150 employees), The ETHIE recipient is Martino Flynn LLC, 175 Sully’s Trail Suite 100 Pittsford, NY 14534  (585) 4212-0100. CEO:  Raymond Martino. Martino Flynn is a provider of advertising, public relations and digital media.

In the Small-Sized category (less than 50 employees), The ETHIE recipient is Saelig Company Inc., 71 Perinton Parkway Fairport, NY 14450   (585)385-1750. CEO:  Alan Lowne.  Saelig Company is a distributor of test & measurement and control products.

The 2013 ETHIE recipients were chosen from a group of finalists that also included:

Zaretsky and Associates, Inc.  1965 Watson-Hulburt Road Macedon, NY 14502   (585) 377-8330. CEO:  Bruce Zaretsky . Landscape Design/Build and Consult, mostly residential clients with commercial focus on healing gardens to the health care industry.

Optimation Technology, Inc.     50 High Tech Drive Rush, NY 14543  (585) 321-2713. CEO:  William Pollock, PE. Engineering and skilled trades services for industrial applications.

Rochester Rotary Club     180 Linden Oaks Rochester, New York 14625 (585) 546-7435. CEO:   Tracey Dreisbach. Affiliated with Rotary International and owners and operators of The Sunshine Campus, a world-class camping experience hosting over 2,500 local children and young adults annually with disabilities and special needs.

“The fact that one of this year’s recipients – Martino Flynn – had entered last year and did not receive an award shows that the ETHIE Award is an accolade that doesn’t come lightly and is worth pursuing,” said Rich Anderson,  RABEF board chair. “We’re proud of all of these companies – recipients and finalists – for the excellent example they set, and each should be proud of its stature in the Rochester business community,”

An independent panel of judges based its decision on published criteria that includes executive commitment to business ethics, company ethics program, conflict resolution procedures, demonstration of sound ethical business practices, and demonstration of good corporate citizenship.  Companies vying for the award submit an on-line application that documents their policies and activities in these criteria.

The 2013 judges are:

* Alice Curry, Manager, Employee Care Team, Hammer Packaging.
* John G. Doyle, Jr., President and CEO, Doyle Security Systems, Inc.
* Andy Hislop, CEO of LECESSE Construction, Inc.
* Angella Luyk, CEO, Midnight Janitorial, Inc.
* Anthony Piazza, Esq., Partner, Hiscock & Barclay, LLP.
* Carolyn Portanova, past president and CEO of Catholic Family Center.
* Mario Urso, CPA, Partner at The Bonadio Group.

The 2013 recipients are eligible to compete in the 2014 American Business Ethics Award, a national ethics competition sponsored by the Society of Financial Service Professionals.  One of 2011’s ETHIE recipients, Toddler’s Workshop Daycare of Webster, is a 2012 recipient of this national award in the small business category. Over the past few years, three Rochester companies have received national ABEA honors:  Midnight Janitorial, PAETEC, and QED Technologies.

In addition to bestowing the ETHIE awards, the Rochester Area Business Ethics Foundation announced the recipients of three scholarships valued at $6,000 ($2,000 per student).

* Alyssa Sutherland, a junior at Webster Schroeder High School and a participant in Rochester Junior Achievement.

* Atharva Sabnis, a senior at Rochester Institute of Technology who is pursuing a degree in Finance.

* Jacquie Cowley, a senior at St. John Fisher College who is pursuing a degree in Accounting.

“As we grow, it is the hope of Rochester Area Business Ethics Foundation to award a scholarship to students at all of the business schools in the Rochester area,” said RABEF president Alan Ziegler. “We’re proud of these young people today and look forward to hearing about their accomplishments tomorrow.”

The RABEF scholarship program started in 2003 with a single scholarship to a St. John Fisher student.

RABEF Rebranding
Attendees at the 2013 Rochester Area Business Ethics Foundation luncheon were treated to the unveiling of a new branding effort consisting of a new logo, a completely new web site, and new marketing and promotion literature and materials.

Leading the rebranding effort was RABEF board member and chair of its marketing committee, Vicki James (Stand Out Results Marketing). She was joined by social media and website developer/consultant Theresa Brigandi (SVM Avenue Marketing);  graphic artist, designer and illustrator Victoria Brzustowicz  (Victoria B Creative);  writer Terra Osterling (Sudden Write Turn); board member Dan Smith (Rochester Business Alliance); public relations consultant Bob Loeb (Robert Loeb Communications) and board member Alan Ziegler (Futures Funding Corp.).

The team worked closely with the website development firm ITX in the creation of the new website.

Award Sponsors
The ETHIE Awards are sponsored and organized by the Rochester Area Business Ethics Foundation, a 501(c)(3) charitable foundation.  Organizational partners are the Society of Financial Service Professionals – Rochester Chapter, the Rochester Business Alliance, and St. John Fisher College. The awards program was established in 1994 by the Society of Financial Service Professionals.  The Rochester awards and scholarships were initiated in 2003.


Media Contact:
Bob Loeb, Robert Loeb Communications